What is backlink? Details About Backlink 2020

Backlink is an external link that gets your site from another website. More simply, when a website gives a link to your site.

Why do you need a backlink on the site?

In my opinion, there are basically three reasons why a site is backlinked.

1. Creating authority
2. Search Engine Rank
3. Increase visitor count

The authority here means that your site's value will increase.

That is, think of the example I gave a little while ago. Your friend is getting a good idea of me when you're talking to your friend, so my authority is growing.

And when your site gets such backlinks from different sites outside, the search engine will give more importance and rank to your site.

And when you rank the search engine, the number of organic visitors to your site will increase.

I hope you can understand why a website needs a backlink.

What are the features of the link?

A link has two attributes:

1. No-Follow

No-Follow is an HTML attribute that tells the search engine bot that the target page for this link is not given any value in search engine ranking.

That is, the search engine bot will not follow your link any more. And if the search engine bot doesn't follow the link, no link juice will pass through that link. 

Link Juice is the power of a link, through which the link page gets value.

Generally, we will give no-follow to pages that are not very authoritative, or our affiliate links will be no-follow.

Examples of no-flow links: <a href="http://www.google.com/" rel="nofollow">Google</a>

For those of you who work in WordPress, there is a very good plugin that allows you to easily no-follow a link, the plugin is: Rel Nofollow Checkbox

2. Do-Follow

If you do not have the link feature No-Flo, the link is duplicated by default.

If a link is a double-follow, it means the search engine will pass through the bot link and go to the target page.

Now you can say what's the point?

Yes, there's a benefit.

That is, link juice will pass on your site.  That is, the search engine bot will help the target page get rank because of this link.

Although there are other things, not just the du-Follow link, the location of the page you link to will also be good for the search engine. You'll be able to get a similar do-Follow link.

Examples of the Du-Follow link: <a href="http://www.google.com/">Google</a>

What is the Internal Link and External Link Links?

Internal Link: When you link to a page/post within a website, it is called an internal link. It's also called Inbound Link.

Inbound Link is of great importance in ranking a site in search engines. Because the link juice can be passed correctly across all pages/posts on your site with the right internal link. In this way, the internal link is usually do-follow.

External Link: When you link to a page/post within your website, it is called an external link. The other name is Outbound Link.

Since external links are linked to external sites, the external link is usually no-follow. However, there may be exceptions. Because many people give du-Follow links to high-authority sites.

It's like oil. Give more to anyone who has it.